here are regular jams that you buy from Superstore; then there are artisan jams that come directly from a small batch jam company. While the former might be common across the country and slightly cheaper, the latter is renowned for quality, excellence and healthiness.

So, which one is better for you?

We take a look at these two distinct providers when it comes to purchasing artisan jams and why small batch jams always win.

Why Choose Artisan Jams Over Large Manufacturer Products

Quality of Ingredients

Let's start with the most important point: large-scale, store-bought jams use artificial flavours, added sugar and sweeteners (such as high-fructose corn syrup) to enhance the taste of their product. They sometimes even use food dyes that compensate for colour loss from cooking and storage.

You know that when you're purchasing these products, you aren't getting locally sourced quality ingredients or quality food. Why is this the case? Because large companies are scaling for thousands of people, choosing quantity over quality.

On the other hand, artisan jams are made with authentic and organic ingredients, usually from a local source that deals directly with them. They're not rushed or produced in mass quantities, with the focus being very much on taste and flavour.

You're eating real fruits, enjoying a natural sweetness, as opposed to sugar-loaded large manufacturer products.

Healthier Option

Of course, if half the ingredients you're eating are made with artificial ingredients and loaded with sugar, you aren't going to enjoy the health benefits.

Even Healthline noted it down, stating that "some brands may sweeten their products with both sugar and high-fructose corn syrup (HFCS)....has been linked to an increased risk of obesity, heart disease, and type 2 diabetes".

Artisan jams, though, are made with better quality ingredients, and therefore, more beneficial health-wise. You're generally enjoying real fruit without the added sugar and components that can lead to health problems.

Vast Variety of Flavours

With a small batch jam company, you're likely to enjoy more exclusive and stunning flavours and options. As they have the time to create meaningful and beautiful jars of jams, they tend to focus on unique flavours, such as strawberry cardamom or vanilla rhubarb.

With large scale manufacturers, you're stuck with the typical flavours that aren't really excited or do them justice in the first place.

The Perks of Artisan Jams

If you're still confused about which is the better choice, let's review the perks of artisan jams:

  • You know you're getting quality ingredients that bring out a natural flavour and is also healthy for you!
  • It's worth the value as you'll enjoy properly made, non-manufactured jam.
  • The variety of jams and preserves that they can come up with is endless! You'll always find something new and exciting to love.
  • So there you have it: small batch jams are the only choice for you!

So there you have it: small batch jams are the only choice for you!